Entrepreneur, strategic consultant and professional speaker specialising in technology, education and social impact.

In 2012 I co-founded and scaled Code Club, a global network of over 13,000 after school coding clubs for 9-13 year olds until 2016 when I led it to a merger with the Raspberry Pi Foundation. 

I believe in equal opportunity for all people no matter who they are or where they come from - the companies I work with are all using technology to increase access to education, training, networks, finance and support for those who need it most.

I’m evangelical about lifelong learning and excited about the new opportunities that technology provides in this area - I’m happiest at the intersection of innovative technology, social impact and education.

I currently advise a growing portfolio of early stage education and technology (software and hardware) companies in Europe and North America. My advisory and consultancy roles cover: building communities, motivating volunteers, scaling operations, building valuable partnerships, fundraising for not for profits and building an effective team.

I speak regularly about social impact, technology, education, and starts ups at conferences around the world.



Award highlights

MBE -  New Years Honours
Cabinet Office
For services to technology education

Women of the Year: Lifetime achievement Award PCR Magazine

#13 Most Influential women in UK Tech 2017
Computer Weekly, UK

Red Magazine 'Digital' Women of the Year 2014
Red Magazine
Red Magazine recognise the work done by women to change the fields they work in. 

Greatest Tech Influence On Society
The Europas
The Europas recognises great achievements in tech startups

Best Education Product or Service
Digital Leaders 

Tech for Good Award: Digital Skills
Tech for Good
Tech for Good recognises the work of people using technology for the good of their community.

New Entrepreneur of the Year 2013
.Net Magazine
Developer magazine recognises key industry figures each year. 




Raspberry Pi Foundation

Executive Director - Communities and Outreach 2016-2018

After Code Club’s merger with Raspberry Pi Foundation I became Executive Director of Communities and Outreach - and my reach broadened to all programs of the foundation including Code Club. My work included:

Developing content partnerships that introduced new audiences to the Foundation's digital making programs.

Increasing access and use of the foundations educational materials by developing an online platform, communications and translation tools.

Analysing the programs run by the foundation and identifying areas for change to increase participation.

Cultivating and building relationships that would support the foundation financially.


Code Club

Co-founder (CEO 2012-2016)

I cofounded Code Club, a nationwide network of volunteer-led after school coding clubs for children aged 9-13. it is important to me that children all over the world get an equal opportunity to learn how to build their ideas with computers in order to change their world and the world around them.

Children attend Code Club for an hour a week, learning computing through project based learning using projects designed and published by Code Club. There are now over 100,000 children a week attending one of over 10,000 Code Clubs around the world.

I grew Code Club from an idea to a team of 30 people, a board of trustees 10 international partners, multiple content partnerships, a royal patronage. In order to do this I built a fundraising portfolio amounting to £1.4m of major corporations and foundations including Nesta, The Cabinet Office ARM, Google and Samsung.

I was the CEO from foundation until April 2016 when I led Code Club in a merger with the Raspberry Pi Foundation where it continues to thrive and grow today.

Code Club around the world and in the UK .uk

See LinkedIn for a full career history



Social Innovation Summit
Stuttgart, Germany 2018

MIT Solve
New York, USA 2017

European Forum Alpbach
Alpbach, Austria 2016

Edutech Asia  
Singapore 2016

House of Lords Digital Skills Committee
London, UK 2015

Adobe summit
London, UK 2015

Wikimania - Future of Education
London, UK 2014

Pioneers conference
Vienna, Austria 2013

Brooklyn Beta
Brooklyn, USA 2013

Founders forum
London, UK  2012 + 2013

TedX Brighton
Brighton, UK 2012



Press highlights


BBC Radio 4
Future Speak Interview with Tom Armitage for Radio 4's Future Speak series.

Huffington Post
My article: Future Proofing Today's Students Against Tomorrow's Digital Skills Gap

Red Magazine
The Women shaping your world

Innovate My School
My article: Digital skill building starts at the Primary level


Get in touch

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